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Wednesday, March 6, 2013

The World of SEO after Panda and Penguin Updates

It has been observed and analyzed that the SEO industry seems to be ever-changing. From now onward there will be more challenges to handle the fully optimized websites and online properties in right direction.
Currently, every webmaster is facing the big challenge of getting the natural links and quality content. Everyone is working with the trend of pandas, penguins and more. There will be penalties and algorithms if Google guidelines are not properly followed. Natural Search and Organic SEO values will never lose importance but will have to optimize the sites by being more users friendly.
How to achieve a more successful online platform if you are a Search Engine Optimization Company or consultant building brand for targeted audience? Well, the idea is to optimize the site and convey message more effectively.
Long-term techniques are required to build a fine branded website for business. The site has to be user friendly and efforts should be put for the targeted audience, and not the search engine.
Win Your SEO Game in Search Engines:
1. Developing Descriptive Meta Data and Killer Content
Keep in mind to cover content for your audience and the search engine, figure out how relevant is your page content, only cover few targeted terms and then use them in places that have the most kicks in content.
By developing descriptive and relevant text for your page’s title tags, description and headings texts, make sure that those same words are used again in the body of the page. Never try to stuff keywords in body text. Users search the Web for great content, informative, expert, and creative. It should be different from everyone else – you! There is a powerful impact of video Testimonials in site, users love to see testimonial video before jump and join with your services. Always update your sites on a regular basis with newsletters, blog updates, social identities icons etc.
2. Improve on Page Issues for site crawlability

  • Don’t forget to check duplicate content issues, use canonical tags to prevent duplicate contents and take care about Page load speed.
  • Use 301 Redirection When Redirects Are Needed.
  • Create Custom 404 Error Page, users shouldn’t go away from our error pages.
  • Remove any duplicate, low value and unnecessary pages from search engines.
3.  Building Natural And Relevant Links With Quality & Relevant Sites:-
In the past users were submitting only to a few hundred of your favorite directories to earn links. But now same content can be submitted in many article directories and PR marketing sites. Hidden text, rich snippets spam, cloaking, and paid links are worthwhile efforts. Today, think in terms of quality rather than quantity. We don’t know exactly how ratio search engines are used for good links to junk links. Just try to promote the niches of the Web that are relevant to your website’s targeted audience.

  • Adding a video to our landing page, should be conveying the personality of the service and brand.
  • Every call of action is important in business website so that you don’t lose valuable client on the first step.
  • Engage with customers via social media Platforms, share your company news, run polls and engage with users.
  • Use Social Media Techniques to build your community and connect with fans and potential customers by regularly publishing posts or tweets that may be interesting to your people.
  • Promote your content through guest blogging sites, weekly press release, create Squidoo lenses and hubpages. Don’t use same anchor texts in every place.
  • Be a part of business networking sites and engage with users, get the content for link baiting and create audience who can broadcast your blog or infographics in their network.
  • Use competitor tools to get some more link building ideas.
  • Join the conversation to build some high quality business forums and q/ sites.
  • Run a Facebook and blogging contest

Google Recently Released Google Panda’s Latest Version 3.7

Google Panda 3.7 and Google Penguin 1.1 Algorithm Update on Panda 3.7 — June 8, 2012 | Penguin 1.1 — May 25, 2012 (Advantage Google Panda – Excellent & Quality Content with Less Volume).
Gone are the days when building high volume of work without paying importance on quality was considered ok. But with increasing competition building low-quality link strategies are no longer an ‘in-thing’, resulting in SEO marketers focusing considerably on quality over quantity for building their site links.
Google Panda
Google Panda

  • Many search engines such as Google are paying huge importance on quality for content. Thisincludes links that lead to site content to be of excellent quality and will yield positive response and results to link building campaigns.
  • Google emphasizes more on interaction with visitors with the website content and ensures that a substantial interest is created.
  • Additionally, Google is not bothered about the source of the content as long as it has a strong PR which is relevant to the tastes & interest of the users – the source maybe blogs, article links, any site wide link, etc.
  • Also links coming from irrelevant sites should not be considered at all.
  • Links that lead to spam or resemble spams or sites that are over-advertised should be avoided.
Guest Posting
  • The best way to get access for a post in the Panda World is to post views as guests and also submit opinions for blogs.
  • New content is always in demand by blog owners for their sites and to reach them, it’s necessary to post opinions as a guest writer by including a back link of the site. This will always be welcomed by blog owners.
Create your own Authority Site
  • Effective back linking strategies should be used to create a self authority site by ensuring Panda’s safety. And nothing but only high quality content should be posted on the site, which will lead to money and create a specified rank during the term.
  • After creating high quality site content – several small and free web 2.0 sites can be created with a strong & powerful PR. Blog posts which are linked to social media links or any other new web 2.0 blogs – will ensure tremendous improvement of SERPS.
Deep Linking
  • Majority of bloggers around the world provide a link to their homepage to encourage comments and guest posts. But giving preference to internal pages will increase the interest of their blogs.
  • Providing links to categories that are doing extremely well on the search engine is a good & safe option when enough trafficking is not generated from search engines.
  • A ratio of 60:40 of internal links & home links provides the best and effective results.
What to Avoid
  • Google has included new penalties for few SEO strategies by making changes in their algorithm.
  • With only one anchor text back links can no longer be developed
  • Penalty will be received from Google if it witnesses the usage of bunch of links for the site with the same anchor text.
  • It’s advisable to use terms, including “click here” or “visit now” to gather interest of non-SEO internet users to the website link.
Mass Spamming
  • There is numerous online software’s, which was earlier very successful when launched but now most of them are spams.
  • Just in case even if 15% of links enter the spammed pages either automatically or manually – Google will automatically flag it as a spam website and it will be impossible to recover from that.
So what basically Google Panda wants?
  • Regularly updating blogs with fresh content
  • Providing quality information to capture the attention of readers.
  • Besides quality length of the blog also matters – as too much content results in lack of interest. So an article should not be of more than 500 words.
  • Content should not be twisted for creating backlinks and submitting on web 2.0 article directories.
  • Everything should be well written and described by using apt keywords in the article, including title and headers.
  • Proper and effective sitemap should be constructed on the blog.
  • Loading of pages quickly is very important.
  • Blog should be SEO friendly.
  • Authority backlinks should be created with accurate frequency.
  • Visitors should return frequently.
  • Very low bouncing rate should be there – with a limitation of 404 errors.
  • Authority backlinks with frequency by which you are making backlinks.
Google Penguin
  • It’s advisable to prepare backlinks manually instead of purchasing them.
  • Duplicate content should be strictly avoided
  • Cloaking or hiding of text is never to be practiced
  • All should be White hat
  • Surfing of keywords to be avoided
  • Avoid keyword stuffing

Know more about Facebook Timeline and Your Tabs

Here’s what you need to know about Timeline and your tabs: Your tabs on Static HTML will remain unaffected by the changes, and the new timeline dimensions are now available on all versions of this app.
Landing Tabs
Landing tabs are still alive and well, you can still direct people to tabs created with Static HTML via links that you control, such as Facebook ads (there’s an option for destination tab). But unless the user follows a direct link to your tab, they will land on your Timeline.
Landing Tab Substitutes
Put your landing tab as the first tab after the photos (scroll over the tab icon in your admin panel, and select the second most tabs after Photos to “Swap position with”. (Photos is Facebook’s default first tab, currently you can’t change it). – Pin your call to action and include a link to your actual landing tab. To pin a status, (1) post your status, then (2) scroll over the status and in the upper right click “Pin to Top.”
All Static HTML tabs can now be 810 pixels wide when used on a Timeline page. To adapt a 520 pixel tab, all you need to is convert your page to timeline, then go to your tab and re-save it.
Like gating
Like gating still exists within tabs, but currently Facebook doesn’t refresh the tab after someone likes it. It is unclear whether this is a bug or a new policy — we’re keeping an eye on it. If it isn’t a bug, we will build a workaround that will be available by default within Static HTML.
Custom Icon
On Timeline pages you can now also select a bigger custom icon for tabs (111×74 pixels) through Facebook itself. To do this, go to your page > Edit Info > Apps > Edit Settings > Change Icon (here you’ll upload an image) – We’re researching ways to change the icon directly in the app, to provide simpler organization of all pages you admin.