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Tuesday, March 11, 2014

Across the social media platform Kenshoo and Oracle Social Cloud to provide actionable insights

Accounting to South by Southwest, Kenshoo, a Facebook Strategic Preferred Marketing Developer and provider of cloud based digital marketing solutions and predictive media optimization technology, announced integration with Oracle Social Cloud as part of Oracle recently announced open application programming interface based on social media solutions.



This integration will allow analyzing the performance of Owned Social Campaign, Earned Social Campaign and Paid Social Campaign and it will helpful to fine-tune their marketing strategies.

Both the company Kenshoo and Oracle said in a release announcing the integration between Kenshoo with Oracle Social Cloud will enable better coordination and conversation between social community managers in charge of organic content and marketing or agencies managers handling paid media.

Kenshoo, the global leader in predictive media optimization technology, today announced from South By Southwest, a Kenshoo integration with Oracle Social Cloud. The news comes as part of Oracle's newly announced open API-based paid social media solution for its customers.